Present

Freelance Online Marketing Consultant

MD of Site Visibility Ltd, a specialist search engine marketing company.

October 2001 - Sept 2003
Energy Saving Trust
www.est.org.uk

Position Held: New Media Marketing Manager

Outline of Responsibilities:

• Responsible for developing and driving forward the corporate Internet strategy
• Manage the development cycle for all web development work (internet, extranet and intranet)
• Manage the relationship between ourselves and our digital communications agencies (incl. selection process)
• Manage all websites marketing strategy planning, implementation and budgets (in total 6 figures)
• Manage the new media marketing department which has three other team members including content writers
• Preparing monthly project/campaign reports for the Director of Strategic Communications

Project Work/Achievements:

• Initiated the organisation’s first ever Internet audit and implemented recommendations which led to an increase in operational efficiency. The audit formed the basis of the EST’s first formal Internet Strategy.
• Managed the development process for several complex web development projects including the EST’s www.saveenergy.co.uk. I also lead on the development of an EU funded web based project called Cleaner Drive, which involved developing and delivering websites and online marketing plans for several European partners. The UK site (www.cleaner-drive.co.uk) was completed on time and to budget.
• Rationalised on both the number of stand-alone websites and agencies which helped EST streamline the development process and make cost savings
• Worked with major retailers to create mutually beneficial low-cost online marketing opportunities
• Planned and implemented online marketing campaigns for both the business to business and business to consumer websites that resulted in helping programme managers exceed marketing objectives
• Increased site visitors by 105% and page views by 85% in 2002 for our high profile consumer facing website.
  
  
  
  July 2000 to October 2001 
  Newfoundland Ltd
  Start-up mail-order and web catalogue company proposing to sell its own range of women’s travel clothing

Position Held: Co-founder/Marketing Director

Outline of Responsibilities:

• Responsible for carrying out market research, developing strategic plans and marketing briefs
• Project manage the product development cycle and development of all marketing communications material
• Source suppliers, develop relationships with them and negotiate contract terms

Project Work/Achievements: Click here for detailed information on specific projects.

• Developed both the company’s Business and Marketing Plans which were used to gain start-up funding
• Liased with local government agencies to seek out suitable business support grants
• Worked with University of Wales on the development of initial garment designs
• Single-handedly designed and coded the pre-launch company website - www.newfl.com

February 2000 to July 2000 
FT.com, Financial Times
FT.com is the website of the Financial Times Newspaper - www.ft.com

Position Held: Channel Marketing Manager for the Business News, Sports and Share Portfolio channels
Reported to the Marketing Communications Director

Outline of Responsibilities:

My key role here was to develop and manage marketing campaigns for several of the channels on the Financial Times website, such as the sports coverage in the ’Time Off’ Channel as well as the two largest channels - ‘News’ and ‘Markets & Portfolio’. A large part of my time was spent liaising with product managers, creatives and technologists to ensure that all marketing related projects were completed on time and to budget.

Project Work/Achievements: Click here for detailed information on specific projects.

• Made a direct impact within my first month of starting at FT.com by helping to achieve record levels of Budget Day traffic through managing the promotion of the site’s Budget 2000 coverage
• Co-ordinated the first ever e-mail promotion of an FT.com news scoop
• Increased channel traffic for the ‘People Channel’ by 94 per cent during one month
• Was given responsibility for developing creative for banner adverts after media agency was given the push
• Was given responsibility for helping to develop FT.com’s proposed ‘Property Channel’
• Was given responsibility for managing FT.com’s ‘Student Brand Manager Programme’
• Was given responsibility for managing the launch of the FT.com book imprint and online bookshop
• Was given responsibility for managing the tactical day to day dealings with FT.com’s media agencies
  Was given responsibility for developing the promotional campaign for FT.com’s SMS and WAP services

August 1997 to February 2000 
RSD ICT Ltd
RSD is an Internet and IT Consultancy specialising in E-commerce Solutions, Software Development and Strategic Internet Consultancy - www.rsd.co.uk

Position Held: Marketing Manager and Web Marketing Consultant
Reported to the three Directors. 

Outline of Responsibilities: 

On joining RSD I was given sole responsibility for developing and implementing marketing strategies to help increase sales turnover and profitability. When I joined the company in 1997, there were only the three partners and myself - when I left to join FT.com, the company had grown to 11 members.

Project Work/Achievements: Click here for detailed information on specific projects.

• Successfully created and introduced a new brand called RSD eMedia. This involved setting up a new web site and developing new marketing communications material to help promote RSD eMedia web services.
• Researched and submitted a proposal for the introduction of a web promotion service. This resulted in the development of a new service to help clients effectively promote their web site to increase traffic. 
• Gained hands-on experience in assisting SMEs with developing e-commerce strategy and integrating online promotion with offline promotion.
• Successfully developed and implemented innovative marketing and PR campaigns with a restricted budget. The campaigns resulted in increasing awareness of the RSD brand, winning new clients and increasing sales revenue.
• Successfully implemented a marketing information system to help monitor the business environment and evaluate the cost-effectiveness of promotional tools.
• Played a key role in winning major contracts with North Eastern Training & Enterprise Councils / Business Links that involved delivering subsidised IT and Internet related support to local SMEs.
• Had a number or articles about e-commerce and Internet Marketing published in local newspapers and business magazines. Click here to view my articles
• Delivered several formal presentations on Developing Internet Strategy on behalf of Business Link 

January 1996 to August 1997 
Wear-IT Ltd
Wear-IT was a group of IT and Internet companies who formed a strategic alliance. They offered a range of services such as Web Development, Software Design, IT Training, Network Solutions and IT Consultancy.

Position Held: Marketing Co-ordinator
Reported to the Directors of the individual member companies

Outline of Responsibilities:

I provided marketing support to a start-up cluster of IT companies as a part of a graduate work placement programme. Responsibilities included carrying out marketing research, producing print material and developing a marketing communications plan. This opportunity resulted in me being offered a full-time job with one of the member companies, RSD ICT Ltd.

Project Work/Achievements: Click here for detailed information on specific projects.

Printable copy of my CV