Website Promotion
Website promotion is not simply about increasing the number of visitors to your website. It's about driving online customer acquisition and retention. Any smart Internet marketer will tell you this.
Gone are the days when you could judge your website's effectiveness as a business and marketing tool by measuring the number of 'hits' you got. Today, website promoton is more sophisticated than that.
To really take advanatge of this medium you need to integrate it with both on and offline marketing communication tools. Your website will often have many roles to play, whether it be to support an above the line campaign or to help drive customer retention. The fact that your website can act as both a direct response and brand building tool gives marketers many options.
Using search engine marketing you can acquire new customers and tap into new markets both at a local and international level.
E-mail communication if used appropriately can also add value to your marketing mix. Smart businesses are begining to better understand email marketing and are using it as a tool to help keep in touch with customers and build relationships with them.
Affiliate marketing is also growing in importance and is fast becoming an essential for many e-commerce retailers. With its performance driven payment structure, website marketers are able to create their own virtual sales force working on commission only!
Email - damon@lightley.com
SiteVisibility - website promotion solutions
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