After completing a marketing course with a graduate placement company (GIENE - Graduate Into Enterprise North East) I was offered a 6 month placement with Wear-IT as their Marketing Co-ordinator.  The project involved assisting with launching the company and developing and implementing a marketing communications plan to generate awareness of the newly formed cluster. I worked alongside an experienced marketing consultant who was drafted in to help with the initial launch

Key skills developed:

• Developing written reports and plans
• Developing print material and project managing the print material development process
• Delivering formal presentations to Directors
• Carrying out tele-marketing activities for research and sales purposes
• Developing working relationships with marketing staff within the individual companies to maximise resources and help achieve common business goals
• Leadership - I was responsible for leading the group as a whole, organising and chairing board meetings

Some example projects:

The development of the Wear-IT corporate identity and communications material

• I was given responsibility for developing and presenting the creative brief for the development of the company logo, brochure and corporate stationary
• I was given responsibility for writing the copy for the brochure

Market Research and Tele-marketing campaign

• I was responsible for finding out who the IT managers were in the top 100 companies in the North East
• I also had to find out who their IT partners and suppliers were
• I then had to cold-call them and inform them of the Wear-IT concept and send them out copies of our brochure 

Development of a marketing communications plan

• I was required to produce a written report recommending how Wear-IT generate promote its services
• I then had to formally present my ideas to the Directors and answer questions they put to me

Printable copy of my CV