• Project management - multi-tasking; attended a 4-day intensive training course
• Communication - delivering presentations to agencies and senior management. Writing strategic plans
• Team building - building relationships with key business departments
• Negotiation - influencing key decision makers both externally and internally
• Business development - worked closely with the New Media Sales department to maximise sales opportunities for the website
• Creativity - developing creative for internal banners ads; developing innovative e-mail and viral marketing campaigns

• Developed creative briefs and presented them to media agencies for the development of print and TV ads
• Worked alongside product developers, editorial staff, graphic designers and technicians to ensure that all sections of the budget mini-site went live on time and to budget
• Was solely responsible for developing  a strategic partnership with AskJeeves.co.uk that involved syndicating FT.com's Budget 2000 editorial coverage
• Developed the creative for internal banners ads for the Budget 2000 campaign
• As a result FT.com recorded record levels of traffic on the day of the launch

FT.com book launch

• Developed and implemented the promotional plan for the launch of the FT.com imprint and online bookstore
• Involved the development of printed flyers, a competition on the website to win a set of the books, an e-mail and internal banner ad campaign to promote the books and mini-site to existing subscribers and the co-ordination of a launch party with the book's publishers and writers and 
• Worked with PR agency 'Firefly' on implementing the launch and developing PR stunts to attract an audience

Student brand manager programme

• Worked with the agency 'Get Real' on the development and implementation of marketing campaigns to attract University students to FT.com
• Developed the copy and basic navigation structure for the student mini-site
• Developed the idea for a viral marketing campaign that involved sending out a 'catchy' e-mail to students promoting FT.com's archive service
• I also developed an innovative campaign that involved spreading the word about FT.com's archive service in Newsgroups and Forums where students would 'hang-out' 

Search engine strategies

• Was given responsibility for developing a search engine strategy for the whole site to help increase our exposure outside of the UK, in particular the US market
• Researched and developed suitable methods for increasing our visibility in the top global search engines
• Most effective strategy involved buying keywords on the Goto.com website. As a result of buying targeted keywords channel traffic for one  of the channels on the site grew by 94%
• Attended a one day Search Engine Strategy Skills conference hosted by Danny Sullivan of SearchEngineWatch.com. Representatives from the major search engines gave advice and tips on how to rank well in their search engines

First ever e-mail news scoop 

• A Microsoft story broke - we had four hours to send out an e-mail to targeted 'News By E-mail' subscribers informing them of the 'hot of the press' news
• I was given responsibility for co-ordinating FT.com's first ever e-mail news scoop. I was involved in writing the e-mail and working with our e-mail list partners, 'Exactis' in the US to compile the mailing list and deliver the e-mail before the close of the day...which we did. The end result saw a boost to traffic levels
• As a result of the effectiveness of this tactic I put in place a system by which FT.com could send out further news scoops by e-mail in a quick and efficient manner

SMS & WAP service (now FT Mobile)

• Was given responsibility for developing and implementing a marketing strategy for the the launch of the FT.com WAP and SMS services
• Gained hands-on experience in working with the new technologies. FT.com would offer subscribers access to sections of the FT.com website via WAP compatible mobile phones. They were also offering a service whereby subscribers receive news alerts in the form of a text message to their mobile phone
• Again with involvement form our media agencies we developed print advertising campaigns
• I worked on the development of internal banner ads and a promotional e-mail drop to existing users of FT.com

Printable copy of my CV